The Content Creator’s Guide to Vlogmas

The holiday season is upon us, which means our FYP pages are filled with holiday gift guides and Christmas decorating videos. It’s also time for one of the most exciting creator challenges of the year: Vlogmas! This 25-day celebration blends creativity with consistency, giving creators a chance to connect with their audience while embracing the holiday spirit. Ready to get started? Here’s everything you need to know–including our tips for staying consistent and some ideas to help you keep your content merry and bright.

What is Vlogmas?

Vlogmas originally started on YouTube as a challenge for creators to post one video daily during December, leading up to Christmas. In recent years, Vlogmas has evolved on platforms like TikTok, offering a shorter-format, easier version of the trend. TikTok creators post a daily vlog in the 25 days leading to Christmas, making it more manageable and less time-intensive compared to YouTube's longer-format videos.

Why Should You Participate in Vlogmas?

Participating in Vlogmas is a great way to boost your visibility and grow your audience, as increased posting frequency often leads to more views and higher engagement. The challenge also encourages consistency, helping you build habits that can carry over into the new year and set a strong foundation for long-term success. Plus, it’s a fun way to spread holiday cheer!

What to Post During Vlogmas

As the name suggests, vlogmas typically consist of daily vlog-style videos with a holiday twist. Here are some ideas (and examples) of videos you can post during vlogmas!

Deck the Halls: Showcase the process of decorating your home for the holidays or take your followers along as you shop for festive decor.
Holiday Baking: Bake Christmas cookies or experiment with a new holiday dessert.
Festive Drinks: Test holiday-themed cocktails or mocktails for a festive girl’s night in, or host a family cocktail competition!
Holiday Shopping: Take your followers along as you hunt for the perfect gifts or holiday decor.
Gift Wrapping: Share your gift wrapping aesthetic for the year.
DIY Ornaments or Decorations: Share step-by-step tutorials for handmade holiday decor.
GRWM for Holiday Events: Try on festive outfits or film a GRWM for holiday parties or dinners.
Holiday Bar Hopping: Explore holiday-themed pop-ups in your area.
Holiday Party Prep: Take your audience behind the scenes as you plan and prepare for a festive gathering.
Holiday Travel Vlogs: Document your journey home or to a holiday destination.
Family Traditions: Highlight unique family holiday traditions while you’re home for the holidays.
Festive Activities: Share fun outings like ice skating, building gingerbread houses, or attending a holiday market.
Angel Tree Shopping: Give back this holiday season by adopting a family from an Angel Tree and take your audience with you as you go shopping for their gifts.
Advent Calendar Unboxing - Create an easy theme for your videos and give you followers something to look forward to by picking out an advent calendar to do a daily unboxing.
Christmas Wishlists or Gift Guides: Showcase your wishlist or curate gift ideas for different personalities.
Christmas Gift Haul: Share what you received during the holidays and express gratitude.
New Year’s Resolutions: Leading up to the new year, share your goals and resolutions.

Tips for a Successful Vlogmas

Posting daily for 25 days can be difficult! Here are some tips to help you stay consistent and stress-free!

Plan Ahead: Draft a content calendar to keep your ideas organized and avoid last-minute stress. Use Planoly’s placeholders feature to map out your upcoming content and keep track of what you need to film.
Batch Create Content: Pre-record or edit videos when possible to stay ahead of the daily schedule, and then schedule them to auto-post with Planoly.
Keep it Fun: Remember, Vlogmas is all about sharing joy. Stay authentic and enjoy the process! If you need to take a day off, or combine days, that’s totally fine! Just do what works for you.