When it comes to becoming an expert at social media especially apps like TikTok and trying to navigate the world of video-first priorities like Instagram Reels it can seem almost impossible and very much overwhelming.
You may feel you need to spend hundreds of hours and money just to grow a small amount of engagement and followers. But thanks to these top 6 social media experts, you can learn so much from when to post, what platforms to use and top trends by following them on TikTok.
We got to sit down with these top 6 social media experts to chat about their tips and tricks, plus their summer 2023 social media predictions.
What type of TikTok video content do you like to focus on the most?
Educational Content + Template Promotion (with a side of chaos). Two big parts of our business are providing free resources & education to social media service providers who want to set up systems and scale their business and selling Canva templates to streamline their workflow. So naturally these are the two big focuses of our content on TikTok. We repurpose our blog/email content into TikTok content as short form, edutainment style video. We also share more detailed, behind the scenes looks at how we use/customize the Canva Templates we sell in our shop. Both of these work really well for us.
Any tips you would like to share to social media managers?
Our approach to content creation, especially when it comes to TikTok, is to have fun and not be afraid to be totally unserious. TikTok can be fickle. It doesn't love anything overly promotional. And just when you think you nailed it, it changes. So be open to experimenting. Be ok with getting it wrong sometimes, because you will. Whether an idea flops or flies, as long as you're being intentional, you will learn something along the way. When things feel slow or stagnant, just toss in a Pedro Pascal CapCut Template for funsies.
What are your summer social media predictions?
Things always tend to slow down on social over the summer months, so I fully expect that to be the case across all platforms. When more people are outside/on vacation, we generally see a dip in engagement. Of course, that might not be the case for businesses selling summer-related products or in the travel space, but overall it's what we typically prepare for. This is a great time for brands to revisit their best performing content from the first two quarters and double down on what's working/create a repurpose strategy.
I expect to see more brands promoting UGC through Spark Ads to get more mileage out of their content & more eyeballs on their business. Users will be searching TikTok for the best places to shop, eat, visit while on vacation so having an SEO strategy for local / destination-based businesses on TikTok will be essential.
https://www.tiktok.com/@thesocialmedia.ceo/video/7218239590430215466
What type of TikTok video content do you like to focus on the most?
The importance of repurposing your content onto other platforms for maximum visibility, tips to grow your brand organically on Tiktok and Pinterest, and specialized creator tools for digital marketing
Any tips you would like to share to social media managers?
Always take the time to thoroughly research & understand your target audience. This includes their demographics, interests, online behavior, and preferred social media platforms. This way you can tailor your content strategy to meet their specific needs and expectations. You should also utilize analytics tools regularly to break down the data and understand what your audience likes and doesn't like.
Consistency plays a vital role in building a solid social media presence! You need to develop a consistent posting schedule that aligns with your audience's habits & preferences. Consistency also needs to apply to your visual aesthetics and your messaging across different platforms.
In an era of information overload, quality content stands out. Try to create compelling, informative, and visually appealing content that resonates with your target audience. Use a mix of formats like videos, images, and infographics to keep your content diverse & engaging. Stay updated with the latest trends and relevant topics to continue to provide valuable insights and maintain relevance.
Using scheduling tools like PLANOLY will save you many hours of time instead of manually posting on all the different social media platforms!
What are your summer social media predictions?
I think that Tiktok is going to become more community-oriented around creators, with people building their audiences and establishing micro communities in different niches.
Long form content will be pushed more on Tiktok. They’re even incentivizing larger creators with over 10k followers to join the new Creativity Program Beta, which pays for videos longer than 60 seconds.
https://www.tiktok.com/@rebeccamalloyco/video/7202368890779733294
What type of TikTok video content do you like to focus on the most?
I used to be all about trendy videos, but everything changed when I discovered the power of talking head videos. Once I embraced this authentic format, my content truly started to make a difference, converting viewers into actual sales and leads for my Social Media Management and Coaching business. If you're still searching for your voice on TikTok, here's my recommendation: commit to creating at least seven videos per week. It's through this consistent effort that you'll uncover your unique way of showing up on social media, captivating your audience and achieving success. So, go out there, find your voice, and let TikTok become your platform for growth!
Any tips you would like to share to social media managers?
If you're eager to attract clients for your social media management business, TikTok is a game-changer. Personally, I've witnessed tremendous success by simply talking about what I do. It's incredible how many leads I've generated through this platform alone. If you're unsure about the type of content to create, here's my suggestion: start with a content dump of 25-50 ideas tailored to resonate with your ideal clients. Then, script out your videos with attention-grabbing hooks, captivating scenes, and clear call-to-actions to drive conversions. Commit to this strategy for at least 30-90 days and closely monitor the results. Prepare to be amazed at the potential for lead generation that TikTok offers. It's time to take your business to new heights! And of course, if you still can't figure it out... dm me on Instagram @savannahcasemedia and I would love to help you.
What are your summer social media predictions?
The evolution of TikTok is undeniable, and we're witnessing a major shift in the way content is consumed. Gone are the days of relying solely on trending audio and sounds. Now, TikTok is transforming into a platform that mirrors the power of Google in terms of search engine optimization (SEO). TikTok SEO is becoming increasingly vital, as it emphasizes the importance of strategic keywords that can genuinely boost your video rankings.With the right construction, your videos now have the potential to be discovered by thousands of people searching for a wide range of topics. This newfound power is revolutionary because instead of your videos having a short-lived existence, they can now live on TikTok indefinitely and be seen by hundreds of thousands of viewers—if they rank. It's an extraordinary opportunity to create evergreen content that continues to captivate and engage audiences long after its initial posting.
https://www.tiktok.com/@savannahcasemedia/video/7237887192977313070
What type of TikTok video content do you like to focus on the most?
For TikTok, I train people how to make different forms of videos that work best for them. Some people enjoy doing talking head videos that they can educate their audience on while some prefer to do trends. My goal is to make content that stands out & converts regardless of the method. My personal favorite is talking head videos or vlogs that can connect me & my audience.
Any tips you would like to share to social media managers?
My biggest tip is to be yourself on TikTok! People are craving authenticity. They are interested in the lives of everyday people rather than just the typical influencer. You don’t have to have all the picture perfect aesthetic life. You can build an audience of people who like YOU for YOU.
I suggest that all social media managers focus on one or two platforms & become experts on that before offering all platforms. It’s better to specialize and become excellent in a couple areas than to be just average on every social page. Also, your results matter. I’m able to provide my clients with an excellent return on investment & that makes a huge difference.
What are your summer social media predictions?
I predict that this summer the travel, vlogs, and fashion niches are going to be on everyone's fyp page regardless of what you’re into. Everyone will be outside with lots of free time & wanting to show off what they’re up to. I also predict challenges will make a comeback this year! Remember the mannequin challenge? We’ll start doing silly things like that again soon & I can’t wait!
https://www.tiktok.com/@brittsocialmedia/video/7237225068919639339
What type of TikTok video content do you like to focus on the most?
Any tips you would like to share to social media managers?
What are your summer social media predictions?
TikTok Embed Link: https://www.tiktok.com/@bylauracollazo/video/7230918792384384302?is_from_webapp=1
What type of TikTok video content do you like to focus on the most?
For my TikTok account, I generally tend to mostly focus on value based content. For me, this is content that teaches my audience about how to create better converting content as well as how to monetize their efforts. While this is my focus, I also like to sprinkle in other videos that showcase a little bit more about my life or videos that promote my offerings to help people further.
Any tips you would like to share to social media managers?
My biggest tip for social media managers is to spend the time up front getting systems in place. There are so many tools out there (PLANOLY being a top tool for sure) that can help save time and make your life easier. Managing accounts can quickly turn into a 80 hour per week job if you let it, so taking a day or two out of your crazy schedule to setting up systems will make you a whole lot happier in the future.
What are your summer social media predictions?
My summer social media predictions are that people are going to start focusing on growing their Instagram accounts again. I feel like for a lot of people (myself included), TikTok was such a breath of fresh air and we kind of threw ourselves into TikTok and needed a break from IG. And while I still think TikTok is the IT platform right now, it is important to diversify... and there are pros and cons to every platform so taking advantage of all of them means you're a more well-rounded creator with access to all of the good!
https://www.tiktok.com/@sydneyonsocials/video/7239475990278196522
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