Oct 24, 2024
With Black Friday and Small Business Saturday just around the corner, now is the time for small business owners to gear up for the busiest shopping season of the year. A strong marketing plan can help you capture new customers, increase sales, and make the most of the holiday season. Here's how to get started:
Before you can successfully promote your Black Friday offers, you need a solid audience to share them with. One of the most effective ways to expand your email list is by offering a free downloadable resource that appeals to your target audience.
Get creative with your downloadables! For example:
The key is to think about what your audience finds valuable and how you can solve a problem or make their lives easier with a simple, helpful resource. Capturing their email addresses in exchange for this value-packed download sets you up to keep them in the loop as Black Friday approaches.
After creating your downloadable, you’ll need a place to host it. Enter Snipfeed, the latest tool from the Planoly family designed to streamline the path from follower to customer. Snipfeed offers a clean, customizable landing page where your followers can easily:
Think of it as your all-in-one storefront—clear, simple, and stylish—offering your audience a hassle-free way to engage with all your offerings in one place.
With your downloadable set and hosted, it's time to start promoting! Build a content plan that combines a mix of formats, including:
Start by educating your audience about your freebie and how it can help them. Then, build anticipation for your upcoming Black Friday offers. Planoly can help you schedule engaging content leading up to the big day to ensure your followers stay informed and excited.
Once you’ve built up your email list and created buzz around your brand, it’s time to focus on your Black Friday deals. Decide what kind of promotion works best for your business—whether it’s a percentage discount, a BOGO deal, or limited-time bundles.
Snipfeed allows you to add coupons directly to your storefront, and you can further enhance your sales strategy by using its Marketing Funnels feature to automate email campaigns and keep your customers engaged throughout the holiday shopping season.
Getting ahead of Black Friday involves smart planning and taking the time to prepare your business for maximum impact. By building your email list, creating a seamless storefront, and promoting your offerings early, you'll be well on your way to making the most of this holiday shopping season!
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