Are you looking to earn passive income through digital offerings but you’re not sure where to start? In this guide, we’ll walk you through six essential steps to help you identify your audience, create unique offerings, and effectively promote your products. Whether you’re a seasoned creator or just getting started, a Snipfeed Storefront can help you turn your passion into a paycheck!

Step 1: Identify your audience

Understanding your target audience is the first step to creating a successful digital offering. Think about the ages, interests, and values of your online community. What excites them? What challenges do they face? What value can you provide to them? The answers to these questions will help you create products and offerings that are tailored specifically to your audience’s needs.

Step 2: Check out other creators in your niche

Once you’ve identified your target audience, it’s time to explore what other successful creators are doing in your niche. What types of content are they producing? Which topics are they focusing on? By researching what’s already out there, you can spark fresh ideas that incorporate your unique perspective.

Step 3: Focus on value

Prioritize creating content that delivers real value to your followers. When you focus on providing useful information, engaging interactions, or practical solutions to the challenges they face, you’ll significantly increase the likelihood of them making a purchase. Whether it’s a digital guide, a virtual course, or some other type of digital resource – by consistently delivering value, you not only enhance your relationship with your followers but also position yourself as a go-to resource in your niche.

Content Creator Sara Lui creates educational and inspirational content for marketers and social media managers. Sarah pays close attention to the tools and resources her audience needs, and utilizes monetization features such as 1:1 coaching calls, online courses, and downloadable templates to help aspiring social media managers build a successful career online.

Step 4: Figure out your pricing

When you're just starting out, it can be tough to determine what your audience is willing to spend. A great strategy is to offer digital products and services at a lower price point to encourage first-time purchases. Once your followers experience the value of what you provide, they’ll be more likely to invest in your higher-priced offerings.Consider also running limited-time promotions or discounts on select products to create a sense of urgency and FOMO.

Step 5: Use Snipfeed's page customization to match your branding

Once you’ve created your offering, it’s time to add it to your Snipfeed Storefront. Your Storefront serves as your all-in-one shop and personalized branded website, so make sure it reflects your brand identity by carefully considering your colors, fonts, and overall style.

Additionally, using a custom domain can enhance your brand consistency, simplify the purchasing process for your audience, and improve your search engine rankings.

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Step 6: Promote your offerings on social media

If you haven’t already, you’ll want to add your Snipfeed URL to your bio so your followers can easily find and purchase your digital offerings. Next, spend some time creating content to promote your product. Try to create content that’s relatable and speaks to the needs and interests of your followers – focus on your niche and topics your audience frequently engage with. When you’ve created your content, use Planoly’s social planner to schedule your posts and watch your passive income start to grow!

Find more ways to promote on social media here.

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Ready to take your passive income to the next level? Join the Snipfeed Pro community to unlock custom domains, blue tick verification, 98% profits, agency level support, and much more.