If you’re looking to drive engagement with your brand - you can count on Instagram Carousels to do so. According to Digital Information World, carousel posts for Instagram can increase engagement from 1.83% to 2%.
With Instagram Carousels, you have options to include static images & video to create a stronger story or message for your audience. Carousels allow you to create a sequenced narrative showing multiple screens. This type of post is the perfect place to tell your story in more detail, showcase multiple products, or explain how specific features work - all of this with more room for creativity by using up to 10 cards.
Now that you understand some of the benefits of Instagram Carousels, let’s dive into a few ways PLANOLY can make Instagram Carousel posts easier to plan & manage. With PLANOLY, you can visually plan your Instagram content all in one place. Upload up to 10 images or videos within our Instagram planning space and create a Carousel post (Note: Video carousels are not eligible for auto-posting at this time). Within your Carousel post, you can add hashtags from the Hashtag Manager & add a first comment (on Web). Once you have your content drafted and ready to schedule, you can auto-post your content via PLANOLY. Keep in mind that with auto-posting, there are certain things that Instagram requires, detailed below.
Auto-post is only available for Instagram Business accounts that are authenticated via PLANOLY with a Facebook account. The post must also be eligible and scheduled for auto-posting to In.
- Size Limit: 8MB Maximum
- Type Extensions: BMP, JPEG, PNG
- Ratio Specifications: Within a 4:5 to 1.91:1 aspect ratio range
- Minimum Resolution: 150x150 (lower resolutions will be scaled up to the minimum)
- Maximum Resolution: 1920x1080 (higher resolutions will be scaled down to the maximum)
If your carousel contains videos, you can schedule a reminder notification to alert you when it’s time to post manually from the PLANOLY Mobile App.
Carousels are one of the most popular formats to drive up engagement. Here are so many great ways to incorporate carousels into your feed and create more engagement with your followers:
If you’re looking to maximize content performance, we’ve got a content hack to share with you. Within PLANOLY, you can easily repurpose your Instagram Carousels for Facebook or Twitter. Simply click on the pencil icon next to the auto-post toggle from the scheduling page. From there, you’ll be able to customize your caption and adjust the carousel images you want for each platform. This is especially helpful since Twitter only allows up to 4 images per post. By repurposing this content for other social channels, you’re getting a larger bang for your buck. You spend time and effort creating this content, and now it’s going to be seen by a larger and potentially different audience.
Instagram Carousels are an important piece of your social strategy, and with PLANOLY, you can save time and maximize the performance of this content.
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