It’s no secret that short-form video content is the new social media, and TikTok and Instagram Reels are definitely leading the charge.

We know that jumping on the video bandwagon can be daunting–but that’s why we’re excited to share more about PLANOLY’s new Trending Content Ideas feature. Curated weekly by our social media experts, this feature was created to take the guesswork out of going viral by providing you with timely video trend recommendations that are designed to shorten your planning time, kickstart your video content strategy, and grow your reach. 

What does this feature entail?

Whether you’re new to creating video content or are a seasoned pro, it takes time to find the right trends and come up with new content ideas (not to mention gauge whether your TikTok or Reel is going to take off). With PLANOLY’s weekly video trends, you can save time finding inspiration and hop straight onto growing trends before they’ve saturated social media platforms.  

Every week, we’ll link to three social trend recommendations consisting of trending audio, video ideas, and/or video transitions that you can repurpose into TikToks and Instagram Reels for your brand or clients. 

You’ll also find context above each video idea to help you repurpose it to your unique brand, client, product, or service. 

PLANOLY Pro-Tip: Remember that your videos don’t always have to be serious! You can take a lighthearted, funny, or indirect approach to repurposing video ideas from our weekly trend recommendations feature.

Last but not least, you can find quick links to save trending audio on both TikTok and Instagram, as well as links to tutorials to learn more about how popular video transitions are staged (if that week’s recommendations include a video transition).

Where can I find this feature?

You can access this feature by logging into your PLANOLY account and navigating to the planning calendar. Please note that this feature is accessible to users with paid plans only. 

On your Web Dashboard, select the “PLAN” tab and make sure you are viewing the PLANOLY Calendar. On the Mobile App, click to the Calendar icon on the bottom of your screen. Look for the “Trending Content Ideas” bar, which will be available on Monday of each week! After the pop-up modal appears, click “SEE WHAT’S TRENDING” to access this week’s trending video recommendations. 

If this feature isn’t appearing on your calendar, make sure to toggle it on by selecting the “Settings” icon in your calendar. From there, select “Social Events” and go to the “PLANOLY Events” tab. Turn on “Trends,” then save your changes. 

Above is our visual walkthrough on how to use this game-changing feature.

While it may feel intimidating to jump into the world of video, the results speak for themselves. Did you know? “Social video generates 1200% more shares than text and image content combined,” according to wordstream.com, and “84% of people say they’ve been convinced to buy a product or service by watching a brand's video,” Optinmoster reports.

PLANOLY Pro-Tip: For more help kick-starting your social video strategy, download our free video guide! It breaks down best practices for TikTok, Instagram Reels, YouTube Shorts, and Pinterest Idea Pins. You’ll even learn 8 video content hacks for outsmarting these platforms’ algorithms to create high-performing video content. Level up today! 

The time for video is now! Upgrade to any paid plan (or sign up for a 7-day free trial) to try our Trending Content Ideas feature and take your video strategy to new heights.