If you’re looking for advanced analytics beyond what’s available to you through Instagram Business insights, PLANOLY’s Analyze feature is just the tool for you! A game-changing resource for social media managers, creators, business owners, and agencies, PLANOLY’s Analyze tool gives you a clear picture of your audience engagement for better planning success.
Let’s dive into all this feature has to offer on both our web and mobile platforms.
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PLANOLY’s Analytics tool for Instagram is a powerful feature for planning content, reviewing content performance, and informing your future social and business strategy. Available as a main tab in your PLANOLY Web Dashboard or Mobile App, this feature provides both high-level and drill-down insights into specific metrics that break down your audience's engagement behaviors and demographics. PLANOLY’s Analyze tool also eliminates the need for manual calculations, allowing users to monitor their content performance seamlessly.
In addition, view key insights like your overall engagement rates and IG Post saves (to name just a few!). Choose a specific time frame to view analytics and data for your desired date range OR select a week, month, or year view for a quick overview. It's that easy!
Note: Free PLANOLY users with any Instagram account type can view basic Instagram insights. Paid users with Business or Creator Instagram accounts can view advanced analytics, and data reporting from an unlimited time frame. Data collection begins after an Instagram Business or Creator account is linked in PLANOLY.
With a Free PLANOLY account, users who have linked an Instagram Business or Creator account will be able to view limited insights. On the Analyze web dashboard, you'll notice lock icons for metrics that can't be accessed.
PLANOLY Pro-tip: It's free to switch to a Business or Creator Instagram account. If you haven't already, switch today to start tracking your content's performance! Learn more:
PLANOLY Pro-tip: Stay up to date with your insights by using our “Refresh” button. (Note: Free accounts are updated every 4 hours, and paid accounts are updated every hour.) This feature makes it even easier to stay on top of your metrics so you don't miss a beat.
A paid account on PLANOLY – along with a Business or Creator account on Instagram – will show everything within free analytics, as well as unlock the full range of premium features including further insights into your audience, a greater scope of engagement rates, and additional Instagram Post data.
With a paid plan, keep everything mentioned above available to free account holders!
View the performance within any specified date range (no limits - go as far back as when you activated Analyze!) for your Instagram content - expanded from just likes and comments for free users. Let’s break down the specifics!
Another convenient feature (not available through Instagram analytics!) is our Export CSV tool. With this capability, you can choose between exporting a CSV file for different format types of the following analytics: Overview, Audience, Engagement, Post Media.
This type of file is ideal for anyone who prefers to automate and/or format their own reports. This handy feature fills in the “download data” gap from Instagram, too!
Perfect for reviewing high-level insights on-the-go, check out the analytics features available to paid users on the PLANOLY mobile app!
View your current total number of followers, accounts you’re following, and the number of likes and comments received for your posts.
In addition, overview data over a specific time frame, including:
Lastly, click “show top posts” at the bottom of your screen to view actual posts with the highest number of likes and comments! Here you’ll see the “top 15 liked” and “top 15 commented” posts, along with their respective number of likes and comments, for your specified date range.
Check out this video for a visual walk-through.
Beyond staying in-the-know about your content performance, here are some specific ways the analyze tool can optimize your social marketing (and business) strategy.
Using historical insights that go beyond the timeframe you’re limited to through Instagram’s analytics, PLANOLY Analyze makes it easy to repurpose existing content.
Here’s an example: Planning out your content for May? Filter your Analyze tab to reflect last May’s content and see which posts did well. From there, use data-driven insights to guide your content strategy. Save time planning and remove some guesswork in the process!
Any social media manager or agency will know the importance of tracking and monitoring insights, then translating that data into shareable reports. Automate any manual processes by simply downloading reports through PLANOLY! Easily compare growth and engagement for any timeframe, including month-to-month for example, via our “Export CSV” tool right at your fingertips.
Geographic data is a powerful way to understand your audience. Instagram shows you data about cities and countries your audience resides in, and PLANOLY’s Analyze feature builds upon that by showing you the actual number of users from your top cities and countries. Want to expand regionally or globally? Here’s the perfect resource to illuminate and help you jump on your unique geographic hot spots. (This also applies for age and gender analytics!)
Instagram analytics are critical to impactful content creation and meaningful, lasting engagement. Build your IG content strategy and elevate your brand's presence on social media with PLANOLY Analyze today! If you haven’t already, upgrade your account or start a free trial for premium access.
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