How to Build an Audience on Threads

Threads is more than just a social media platform—it's a movement designed to bring people together. With over 275 million monthly active users and 1 million new sign-ups daily, Threads is gaining momentum in the social media landscape as the go-to for those who want to share ideas, join meaningful conversations, and grow their communities. Here’s everything you need to know to maximize your presence on Threads and make meaningful connections.

Why Threads?

Threads was built with a clear mission: to inspire ideas that bring people together. Unlike platforms that may prioritize entertainment, Threads encourages positive and productive discussions that foster genuine connections. Here, users can avoid toxic discourse and focus on thoughtful exchanges based on their interests.

Standout Features of Threads

Threads offers powerful tools to make your conversations more dynamic and your experience more enjoyable. Key features include:

Edit Window: Make adjustments to posts within 15 minutes of posting.
Location Tags: Tag your locations to increase the relevancy of your posts.
Engagement Options: Create polls, share GIFs, photos, and videos.
Topic Tags: Topic tags help your content reach the right audience and increase discoverability of your posts.
Trending Feed: The trending feed keeps you in the loop on trending topics and events.
Live Scores: For sports fans, live score updates keep you in on the action, making it easy to connect with other fans in real-time.

Threads is available on both mobile and web, offering a seamless experience across devices. And unlike video-centered platforms like TikTok, Threads doesn’t require you to be camera-ready—making it the perfect space for casual yet engaging interactions.

Stay in Control of Your Experience

Threads is designed with user safety in mind. The platform lets you manage your experience by hiding key words, controlling who can respond to your posts, and blocking unwanted interactions. If you’ve already blocked profiles on Instagram, those settings will automatically carry over to Threads.

Best Practices for Growth on Threads

Here are some insider tips for building and engaging your audience:

Be Consistent: Posting at minimum 2-5 times per week drives higher impressions per post.
Experiment with Formats: Diversify your content—try text-only posts, images, videos, polls, and GIFs. But be sure to always include text for discoverability!
Use Topic Tags: Each post can have one topic tag (also known as a hashtag) which can help your post reach a more targeted audience.
Engage in Conversations: Replies make up nearly half of all views on Threads, so join ongoing discussions to increase your reach.
Share Your Opinions: Posts that encourage discussion, such as sharing an opinion and inviting others to do the same, tend to drive more engagement.
Jump on Trends: Respond to trending topics or current events to boost visibility.
Add Humor: Lighthearted, funny content often gets more views, so don’t hesitate to show your personality.

Using Planoly to Optimize Your Threads Strategy

With Planoly, you can seamlessly schedule and auto-post to Threads. Here’s how to get the most out of your Threads strategy with Planoly:

Auto-Post Across Platforms: Planoly allows you to auto-post your Threads content along with your other social media platforms.
AI Caption Writer and Stock Photos: Planoly’s tools make content creation even easier, from AI caption generation to free creator-centric stock photos from Dupe.
Plan Evergreen Content: Take advantage of Planoly to schedule evergreen content, such as thought-provoking posts, holiday content, and humorous one-liners.
Engage Regularly: With your posting taken care of, you can dedicate time each week to connect with other creators, reply to trending posts, and engage in meaningful conversations.

Check out our webinar with Meta for more tips & insights on Threads!

Grow Your Community, Your Way

Threads offers a powerful platform to share ideas, connect with others, and foster a community of people who share your interests. By following these best practices and integrating Planoly into your routine, you can make Threads a valuable asset in your social media strategy. Start small, stay consistent, and watch your community flourish!